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An AI Career Concierge for all
Audo, a visionary EdTech company, approached Ankord Media with a groundbreaking mission: to provide a one-stop hub for upskilling and career development, specifically designed to empower immigrants, the homeless, at-risk youth, and lower-socioeconomic groups. While their AI-powered Career Concierge offered a unique value proposition, Audo's web-based platform needed refinement to effectively reach and resonate with their target audiences.
Despite a robust offering, Audo's initial web-only presence lacked the traction needed to reach their target audience effectively. Ankord Media partnered with Audo to unlock their full potential. First, we revamped Audo's website with user-centric landing pages and intuitive UX/UI design to streamline the user experience and guide users towards their career goals. Next, we identified new market opportunities and crafted targeted landing pages and product copy to resonate with each segment. Our copywriting expertise translated Audo's powerful mission into impactful landing page content and product copy, attracting a wider audience and empowering individuals to achieve their career goals.
Finally, to further elevate Audo's message and impact, we produced compelling videos showcasing their technology and mission. These videos served not only for the website but also for grant applications and competitions, propelling Audo's reach and potential for even greater social good.
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