Building a Brand for a Bestselling Author
Before his book I'm Just Saying: A Guide to Maintaining Civil Discourse in an Increasingly Divided World captivated readers and became a Wall Street Journal bestseller, author Milan Kordestani faced a common challenge – how to establish themself as a thought leader in a crowded landscape. Despite being a successful entrepreneur with a personal website, the author lacked a brand identity that resonated with their new direction as a published book author.
This is where Ankord Media stepped in. We partnered with Kordestani to craft a complete brand overhaul, transforming their online presence from personal space to established platform. We developed multiple options to help him find the brand language that resonated with his values. Our goal wasn't just about promoting the upcoming book – it was about building a brand synonymous with informed discussion and navigating today's divisive world.
Ankord Media developed a sophisticated and mature brand identity, reflecting the author's expertise and the book's critical message. We designed a captivating landing page for I'm Just Saying, generating pre-launch buzz and setting the stage for its rise to bestseller status. But it wasn't just about the book. Ankord Media worked hand-in-hand with Kordestani to create engaging content for his social media channels, fostering a community around civil discourse and establishing the author as a trusted voice in the conversation.
The story of this best-selling author is a testament to the power of strategic branding. Together with Ankord Media, we didn't just launch a book – we built a brand. Now, with a loyal following and a successful first title under their belt, Milan Kordestani is poised for continued success with his next book launch in 2025, fueled by a brand identity that embodies the importance of open dialogue and meaningful connections.
