Sharing Anonymous Storytelling to Encourage Empathy
The Doe offers a refreshingly raw experience – a digital haven for anonymous, personal storytelling. This unique digital magazine fosters empathy and understanding by amplifying the voices we often miss, tackling all facets of the human experience without boundaries. The Doe has been weaving its magic for years, but with the ever-evolving media landscape, they craved a refresh.
This is where Ankord Media entered the picture. The Doe approached us with a vision to revitalize their platform and redefine their brand identity within a larger media conglomerate, Narratives. Ankord Media embarked on a strategic journey, meticulously crafting a new product strategy, voice, and visual language for The Doe. The focus wasn't on erasing their core mission – anonymity and heartfelt storytelling remained paramount. Instead, Ankord Media empowered The Doe to embrace a wider range of topics, ensuring their platform reflected the beautiful messiness of life's experiences. We helped them refine their brand identity to seamlessly integrate into the media family while retaining their unique voice.
The Doe's collaboration with Ankord Media exemplifies the power of strategic rebranding. Together, we ensured that their message of empathy continues to resonate, forging deeper connections and fostering a more understanding world through the power of anonymous storytelling.
